Understanding regional drivers of demand

  • Based on the provision of ABS Census information although can work with alternative regional based data sources (e.g. Nielsen Panorama survey data)
  • Incorporates Australia-wide mapping capability
  • Identification of differences and similarities across geographic boundaries
  • Provides opportunity for more effective direct marketing campaigns and is the basis of assessment of demand for products/services and optimal site location
  • Also encompasses identifying homogeneous segments & competitor analysis at the regional level
  • Finally, this all works with a customised desktop mapping system which provides you with control