Optimal Pricing strategy (TopPriceChoice)

  • Based on simulated buying behaviour which depends on highly reliable experimental designs
  • Realistic choice tasks that are geared to a volumetric assessment.
  • Pack level price modelling
  • Ability to handle variations in product configuration
  • Category level modelling
  • Modelling source of volume implications
  • Ability to assess threshold prices
  • Ability to also assess everyday pricing vs. discount pricing
  • Decision Support Tool with hands-on-capability
  • Volume to pack to revenue to profit implications
  • Cannibalisation vs. competitor assessment.