Forecasting

  • Forecasting models that are customised to your planning needs and are usually based on historical data although can also use consumer panel or store level data.
  • All models are usually built into a user-friendly simulator.
  • The factors typically incorporated into these models include: marketing mix, and economic and demographic environment.
  • Frequently employed technique relate to multivariate regression.
  • We also have access to Syndicated research (refer www.foreseechange.com) covering economic forecast, consumer & business environment and future demographic movements.