Geodemographic modelling

The Brief:
The client is a utility company and needs to understand
the reasons behind the spread of usage across their region.

The Approach:
Modelling usage at a Collection District area against census information at the same level.

The Results:
There were many findings from the study including:

  • Low usage around railway lines due to the proliferation of Units/Flats
  • Low usage in certain areas where there is a concentration of households based on Chinese ethnicity
  • High usage in areas where there is a concentration of elderly south European background
  • So much more.